Modern CTO: Everything you need to know, to be a Modern CTO. by Joel Beasley

Modern CTO: Everything you need to know, to be a Modern CTO. by Joel Beasley

Author:Joel Beasley [Beasley, Joel]
Language: eng
Format: epub
Publisher: Modner CTO Press
Published: 2018-03-12T23:00:00+00:00


Unilever had a problem

So what did Unilever do? What problem-solving methodology did they deploy? We encounter problems all the time in our business and personal lives. But if you were to walk up to someone on the street, Jay Leno style, and ask what problem-solving tactic he or she would use when encountering a problem, I imagine you’d hear crickets.

The Expert Designed Single Solution Method

The Expert Designed Single Solution Method is the most common solution I have seen: “Let’s hire an expert, and they will tell us exactly what to do, and it will work the first time.” Wrong. Nothing ever works the first time. And Unilever did just that. The company hired some really smart mathematicians and physicists to design a new nozzle. They put a lot of effort into the task, but, despite all their knowledge, the new nozzle produced only mediocre results.



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